The enterprise app builder “Nazar” for communication, services, and administrative processes
With Nazar, your organization can launch dozens of specialized applications for HR, finance, departmental communications, employee services, and operational workflows—without coding and in minimal time—on internal servers, either offline or in the cloud.
Sole designer at Nazar, an enterprise platform with over 2k active clients, including modules such as form builder, process builder, reservation system, website builder, content management, file manager, user management, and data module.
Redesigned the mobile version of the app builder (as 95% of users accessed via mobile), resulting in ~30% higher process completion rates and reduced user drop-off in early stages.
Designed and integrated the process builder into the form builder, enabling organizations to cut process creation and implementation time by up to 40%, while significantly increasing adoption of the form builder.
Designed and added an automated reservation service to the form builder and process builder, addressing a core client need and reducing scheduling-related support requests by ~20% within the first months of launch.
Simplified legacy features, merged scattered functionalities, and improved information architecture, reducing the learning curve for new users and increasing enterprise client satisfaction in direct feedback.
Managed challenges such as complex access controls, lack of proper documentation, and overlapping features; resolved these by collaborating closely with the dev team and designing new user flows, leading to smoother development processes.
Conducted user research and competitor analysis to prioritize product improvements, which revealed low-value features. Removing them reduced system complexity and sharpened focus on key functionalities.
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